The purpose of the present invention is to provide a shaped non-woven fabric for an absorbent article, the non-woven fabric having a pleasant feel and superior permeability in the thickness direction by allowing air to be easily moved from one surface side to the other surface side. This shaped non-woven fabric for an absorbent article has the following configuration. This shaped non-woven fabric (1) for an absorbent article has a first surface (3) and a second surface (5) and is used with the second surface (5) facing a constituent member of an absorbent article. The shaped non-woven fabric (1) is characterized in that: the non-woven fabric includes a thermoplastic resin fiber; the non-woven fabric (1) is provided with a plurality of first recesses (7) which have openings (9) in the first surface (3) and are recessed toward the second surface (5), and a plurality of through-holes (11) which penetrate from the first surface (3) to the second surface (5); each of the plurality of first recesses (7) has a peripheral wall section (13) which extends in the thickness direction from the end edges of the openings (9) toward the second surface (5), and a bottom section (17) connected to the end edge of the peripheral wall section (13); and at least a portion of the plurality of first recesses (7) is provided, on the peripheral wall section (13), with a hole section (19) which penetrates from the first surface (3) to the second surface (5).