A time and energy efficient process for processing and drying fresh produce, retaining natural colour or micronutritional value is claimed. The first step comprises of enlarging the surface area of the fresh produce by at least 30% by cutting, shredding, dicing, chopping as applicable. The produce is air-dried so as to retain 30-70% of its original moisture content In the second step, the surface area of the part dried produce is further enlarged by at least 50% by cutting, shredding, dicing, chopping. The semi dried produce is air dried further so as to retain 20-50% of its moisture content. In the third and final step, remaining moisture from the semi-dried produce is removed by any known means retaining 4-20% of its original moisture content.