A chumming device for live bait has a shaft with a first end located opposite a second end. A head is connected to the first end of the shaft. The head has a plurality of openings that facilitate water flow while scooping bait from a live well. The head has a lower portion forming a chamber configured to retain the bait. The chamber has a first side wall located opposite a second side wall. The chamber has a lip located opposite a protruding structure. The protruding structure extends beyond the chamber opening and is configured to align the bait to be launched in a direction by the force of a user. A handle is connected to the second end of the shaft. The shaft can have a plurality of bores each have different sized diameters arranged in an ascending diameter. The shaft can have a plurality of shaft openings.