Disclosed is a method which includes a step (process S2) of presenting a plurality of articles respectively scented with a plurality of fragrance candidates to a plurality of subjects a step (process S3) of asking the subjects to smell the fragrances applied to the articles a step (process S4) of asking the subjects to answer, with respect to the individual candidates, degrees of recollection of memory relevant to the subjects themselves in the past upon smelling of the candidates, without presenting information regarding memory to be recollected and a step (process S5) of classifying, with respect to each candidate, a plurality of degrees of recollection of memory obtained from the plurality of subjects into a group representing larger values of the degree of recollection of memory, and a group representing smaller values of the same, and selecting a fragrance to be applied to the product, based on one, or two or more, of scores of evaluation selected from (A), (B) and (C) below used as index(es).(A) ratio of the number of subjects, and the number of subjects in the group representing larger values of the degree of recollection of memory, for each candidate(B) ratio of the sum of the degrees of recollection given by the subjects in the group representing larger values of the degree of recollection, and the sum of the degrees of recollection given by the subjects in the group representing smaller values of the degree of recollection, for each candidate and(C) ratio of the sum of the degrees of recollection given by the subjects in the group representing larger values of the degree of recollection, and the sum of the degrees of recollection given by the subjects, for each candidate.
