A concave-type spinner blade and lure body assembly for use with fishing lures that generates mechanical energy to rotate the lure body to attract fish is provided herein. The spinner blade is connected to the lure body by a connector that freely rotates around the lures spindle. The lure body is suspended from the lure spindle by a plurality of rotational elements that are housed within the lure body. The rotational mechanical energy causes the lure body to rotate thereby producing an effect that attracts fish. The present invention can be used with trolling or casting lures used in bays, rivers, lakes, oceans, and estuaries to catch a wide variety of fresh and saltwater fish.