An apparatus for reducing knee pain and/or increasing athletic performance, comprising: a compressive sleeve, a compressive wrap, or a compressive pair of shorts configured to fit over a thigh of at least one leg; an elastic strap configured to fit tightly and circumferentially, over and around the compressive sleeve, the compressive wrap, or the compressive pair of shorts, above a knee joint at a mid-portion of the thigh; a generally concave-shaped hard actuator having a concave side, wherein the elastic strap is configured to fit over the hard actuator and thereby press the concave side of the concave hard actuator against a position on an anterior side of the mid-portion of the thigh; wherein application of the apparatus reduces knee pain and/or increases athletic performance. A method of reducing knee pain and/or increasing athletic performance is also disclosed.