An apparatus for attracting fish comprises a center hub and a plurality of limbs each having a proximal end comprising an attachment mechanism and a distal end. Each limb is pivotably affixed to the center hub at its proximal end via the attachment mechanism. Each of the plurality of limbs depends downward from the center hub in a respective undeployed position when the apparatus is upright but not deployed in water. The distal end of each of the plurality of limbs floats is configured to float upward such that each of the plurality of limbs pivots into a respective deployed position when the apparatus is submerged in water. At least a portion of the attachment mechanism of each of the plurality of limbs moves up and down within a respective vertical channel defined in the center hub as the respective limb moves between its undeployed position and its deployed position.
