The invention pertains a water dispersible, preferably a powder composition consisting of water extractible bioactive components of exclusively fruit or vegetable or plant origin obtainable by a process which comprises: a) subjecting a selected fruit or vegetable or plant material to homogenisation in weak alkaline conditions and at moderate temperature； b) separating the liquid extract from the homogenised mass and subsequently bringing it to neutrality； and c) eventually concentrating or drying, preferably freeze drying the neutralized liquid extract. The composition can be used as primary composition in the preparation of e.g. a food product for oral administration, a food supplement, a pet food product, a pet food supplement, a cosmetic preparation or a pharmaceutical preparation.
