An apparatus and method for attracting fish is provided. The apparatus is an oblong flasher, comprised of a planar mid-section and planar ends. The plane of each end extends from an exclusive end of the mid-section. The plane of the mid-section and the planes of each end are different. The mid-section are partitioned into first and second layers. The first layer has a proximal and distal side and the second layer has a proximal and distal side. The proximal side of the first layer is releasably coupled axially along a length of the mid to the proximal side of the second layer. The first and second layers close flush to one another. The first layer and a second layer form a hollow compartment between them. The hollow compartment holds bait or scent. The hollow compartment can contain enough bait or scent to stay baited for at least 2 hours.
