A disposable diaper (10) in this invention is comprising designs (300a, 300b) that are visually recognizable from a non-skin contact surface side S of the disposable diaper (10) is provided in a region spanning a crotch region (25) and extending to a front waistline region (20) and a rear waistline region (30). A method of arranging the design (300b) provided in a region closer to a side of the front waistline region (20) than the crotch stretching unit (200a) is configured to be different from a method of arranging the design (300a) provided in a region closer to a side of the rear waistline region (30) than the crotch stretching unit (200a).
