A method and apparatus (209) fox applying tabs (211a) to a traveling web of material (10) at a transfer position (14) when the tabs are provided to the transfer position in a path that is skew to the web travel path. A tab supply assembly (210) carries the tabs in a tab path that is either perpendicularly skew or obliquely skew to the travel path (12) of the web. The web is generally spaced from the tab supply assembly. A plurality of bump transfer surfaces (221,225) is adapted to urge the web towards the tab supply assembly, thereby contacting a tab.