In an example of a multi-vehicle user-assistance method, a central server receives a request from a mobile device. The request includes a location of the mobile device. A central processing unit of the central server identifies a location of a plurality of participating vehicles positioned within proximity of the mobile device. The participating vehicles are unassociated with the mobile device. Instructions are respectively transmitted to at least some of the participating vehicles to activate an exterior lighting component i) as the mobile device is within proximity of the at least some of the participating vehicles or ii) as part of a vehicle lighting pattern.
