In the present invention, provided is a hair loss prevention and hair growth promotion composition containing pinon as active ingredient. The hair growth promotion composition has content of pinon which is 0.0001-10 wt% with respect to total weight of the composition and additionally comprises at least one extract selected from a pine needle extract, a fir needle extract, and a Platycladus orientalis extract. The present invention is to provide a composition for preventing hair loss by effectively inhibiting 5-reductase, which causes hair loss, and promoting hair growth.본 발명은 피난을 유효성분으로 함유하는 탈모방지 및 모발성장 촉진제 조성물을 제공한다.