Powdered cosmetic compositions containing a) 5 wt % to 20 wt % hydrophobized metal oxide powder, b) 40 wt % to 94 wt % organic polyol, c) 0.1 wt % to 15 wt % emulsifier agent, d) 0 to 40 wt % water are particularly suitable for reshaping keratinic fibers, and impart shine, texture, and smoothness.