A new and distinct Guzmania hybrid names ‘ROUCHE’ characterized by solid growth habit funnel-form rosette plant, measuring about 50 cm in height (above the pot when flowering) numerous, green color foliage (measuring about 35 to 50 cm length and about 4 cm in width). Superior floral bract production bracts are red in color (ranges from RHS 47B to 48A), compound inflorescence, measuring about 20 cm in height and about 25 cm in diameter and long-lasting habit.
