An apparatus and method for hanging a load from awnings, ceilings or wall brackets, for example a planter or other item to be suspended but selectively lowered. The load is suspended from a cord that is constantly urged to a wound up position on a spool held above the load. The load can be lowered by overcoming the winding force. Optionally, the load can be fixed over a range of lowered positions. In one example, a wedge clamps the cord in any of a range of extended lengths to set different heights of the load. Optionally, the spool can be enclosed. The planter easily and in a controlled manner can be lowered against the winding force with relatively little manual pulling force on the planter. But also, the planter can easily and in a controlled manner by assisted when raised by relatively little manual lifting force.