A lure of the present invention includes a body, a sinker moving spatial portion provided inside the body and extending in an anteroposterior direction of the body, a spherical sinker accommodated in the sinker moving spatial portion to be movable along the sinker moving spatial portion in the anteroposterior direction of the body, and a retainer provided at a front side of the sinker moving spatial portion and can retain the spherical sinker due to magnetic force thereof. A partition is provided between the front portion of the sinker moving spatial portion and the retainer, and the partition has an inclined surface portion that is gradually reduced in thickness from the sinker moving spatial portion toward the retainer. The lure provides a shiftable center of gravity due to movement of a spherical sinker.
