A fishing lure (10) comprising a flexible frame (12) formed from first and second side walls (18, 20) defining a tubular member (14). One or more hook connections (32) are provided on the frame for receiving fishing hooks (34). The first and second side walls (18, 20) may be flexed apart to receive a bait fish (11) and will flex back to secure the bait fish (11) within the tubular member (14).
