A case manipulator receives cases from an infeed conveyer and manipulates individual cases or groups of cases and transfers the manipulated cases to a row accumulator platform in a desired and pre-determined orientation and positioned on the accumulator platform to a desired and pre-determined location. The manipulation of individual cases, or groups of cases, is continued in a sequential operation until a complete row is formed on the accumulator platform according to a pre-determined build menu. The case manipulator includes a swing plate pivotal on a first axis and a paddle arm that is attached to the swing plate and pivotal on a second axis that is transverse to the first axis. The invention allows the palletizer to have the next case in a row transferred from the infeed conveyer to the row-build staging area while the case manipulator is operating on an already-delivered case.
