A storage and carrying case for fishing equipment is provided. The case can include first and second shell halves, each having an interior compartment defined by a plurality of walls. The shell halves may be hingedly connected along longitudinal ends to allow one shell half to pivotally open and close with respect to the other shell half. The case can also include locking means on the front exterior walls of the case to secure the shell halves together. Inside the interior compartments of each shell have may be various storage compartments and storage regions. Fishing rod storage compartments may be placed along the longitudinal walls of each compartment. Reel storage regions permanently or temporarily secured to the interior walls of the interior compartments may be selectively positioned to allow storage of attached rods and reels. General storage compartments may also be placed between reel regions for storage of various fishing equipment.