An automatic car air freshener system is disclosed that is configured to integrate into existing ducting of a vehicle and selectively disperse a measured amount of scent matter into the ducts for dispersion into the cabin of the vehicle. The system includes a storage unit containing a volume of scented matter, a release mechanism in communication with the storage unit, and a control unit in communication with the release mechanism and configured to regulate the dispersion of the scented matter from the storage unit in accordance with the desires of a user. The control unit is an interface for the passenger to regulate scent dispersion. A sensor is also optionally included to monitor air quality from the ambient air.
