According to one embodiment, a color Doppler ultrasonic diagnosis apparatus includes an ultrasonic probe, a transmission/reception unit, a quadrature phase detection unit configured to perform quadrature phase detection of an output from the transmission/reception unit, a filter unit configured to perform first orthogonal transformation for an output from the quadrature phase detection unit in a depth direction, perform second orthogonal transformation for a result obtained by the first orthogonal transformation in an ensemble direction, apply a two-dimensional filter to obtained frequency data to extract a blood flow component from the frequency data, and sequentially perform inverse transformation of the second orthogonal transformation and inverse transformation of the first orthogonal transformation for an output from the two-dimensional filter, and a blood flow component information calculation unit configured to calculate blood flow component information based on an output from the filter unit.