A plant variety of the Echeveria genus, having the varietal designation Echeveria pulvinata Rose ‘Red Velvet’, with a spreading growth habit, showy appearance, and puberlent stems, leaves and sepals. Hairs at growing stem portions, and leave and sepal tips and upper margins are R.H.S. 44 B (red group). The adaxial surfaces of the petals are R.H.S. 26 B (orange group). The abaxial surface of the petals are R.H.S. 34 B (orange-red group).