Alcoholic beverages enriched with a neurotransmitter precursor are provided. The enriched alcoholic beverages, for example, beer, wine or spirit, afford certain desired psychoactive and psychotropic effects upon consumption thereof, such as enhanced euphoric feeling, elevated mood, motivation, focus and sociability, which exceed similar effects exerted by corresponding non-enriched beverages, yet reduce or avoid the adverse effects associated with alcohol consumption, particularly with intoxication.
