Computer implemented systems and methods for maintaining a digital profile configured for supporting automated prediction generation on a data storage unit are provided. The digital profile is periodically or continuously updated, and contains tracked information about a client (e.g., calendar information, physiological information, geographic location, financial transactional information), and information may be segmented such that select portions (e.g., approved via an opt-in) of the digital profile can be configured to be shared such that the client will be automatically exposed to contextual offers or coupons, in some situations. In other situations, the context may also automatically dictate that the client may not be receptive to contextual offers or coupons, and the system is configured to prevent the provisioning of contextual offers or coupons during specific time periods.
