PROBLEM TO BE SOLVED: To provide a planned cultivation supporting apparatus capable of efficiently supporting planned cultivation of agricultural products, and to provide a planned cultivation supporting method and a computer program. SOLUTION: This planned cultivation supporting apparatus includes a cultivation standard information database registering cultivation standard information indicating a basic cultivation standard which becomes a minimum required basis for cultivating agricultural products, a plurality of individual cultivation standards which are severer than the basic cultivation standard, and a farm producer information database registering farm producer information related to a plurality of farm producers who can cultivate agricultural products. The apparatus further includes a cultivation instruction information inputting means for inputting cultivation instruction information indicating cultivation instructions of specific agricultural products, a cultivation standard deciding means for deciding a new cultivation standard by revising a basic cultivation standard based on an individual cultivation standard according to cultivation instruction information, a farm producer selecting means for selecting at least one farm producer who can cultivate agricultural products by a decided new cultivation standard, based on farm producer information, and a cultivation plan information outputting means for outputting cultivation plan information indicating a cultivation plan for cultivating agricultural products by a new cultivation standard. COPYRIGHT: (C)2010,JPO&INPIT