One object is to provide a knob of a fishing reel that can be fabricated easily at low cost and with high strength. In accordance with one aspect, a knob of a fishing reel includes a core rotatably supported via a spindle, and a tubular grip member formed of an elastic material and fitted round the core, wherein the core is provided with a deformation-applying portion for contacting the inner surface of the grip member and causing the outer shape of the grip member to deform and bulge in a direction orthogonal to the axis of the spindle.