A pacifier strap for connecting a pacifier to a fastening clip. The pacifier strap forms a loop at at least one end and includes a loop adjuster configured to adjust the length of the loop so that the length of the pacifier strap itself can be adjusted between a first length, in which the loop has a maximum length, and a second length, in which the loop has a minimum length. In addition, the pacifier strap has a container configured to receive at least one nipple of the pacifier, which container can be connected, at least temporarily, to the loop adjuster.