To measure the content percentage of fat in a liver without increasing hardware size, provided is a measurement method and a measurement apparatus including a touching unit that supplies an ultrasonic signal to a body part and receives a response signal that has passed through an inner portion of the body part a measuring unit that is connected to the touching unit and measures a characteristic of the body part based on the response signal received by the touching unit and a switching section that switches between connecting the touching unit to the measuring unit and connecting the touching unit to an image generation apparatus that generates an image of a region including the body part in response to the touching unit scanning the region.
