An ophthalmic apparatus comprises an imaging unit which images a fundus of an eye to be examined a calculation unit which calculates a displacement of an imaging position of the imaging unit between fundus images captured by the imaging unit and a display control unit which causes a display unit to display a fundus image captured by the imaging unit and a region of interest so as to locate the region of interest at a predetermined position on the fundus image based on the displacement calculated by the calculation unit.