PROBLEM TO BE SOLVED: To objectively evaluate the elastic feeling of each subject.SOLUTION: This elasticity evaluation method is characterized in acquiring a gray-scale image of the luminance of a cheek region of a subjects face image, and evaluating the cosmetic elastic feeling of the subject based on the area or the shape of a prescribed gray-scale area, preferably, an area ratio of a high-luminance area to a middle-luminance area or the circumferential length ratio of the middle-luminance area.COPYRIGHT: (C)2008,JPO&INPIT【課題】個々の被験者について、ハリ感を客観的に評価できるようにする。【解決手段】被験者の顔画像の頬領域について、輝度の階調画像を得、所定階調領域の面積又は形状に基づいて、好ましくは高輝度領域と中輝度領域の面積比又は中輝度領域の周囲長比に基づいて被験者の美容上のハリ感を評価する。【選択図】図1