An ice fishing equipment organizer is disclosed. The grid is insertable into a multi-gallon container having an interior cavity. The grid has a plurality of dividing walls which extend between a central axis outward to a wall of the container and extend substantially a full depth of the container. The dividing walls form the grid which divides the interior of the container into a plurality of cavities, and wherein the plurality of dividing walls completely isolate and separate more than one piece of equipment in the plurality of cavities.
