A system for vertical hydroponic plant growing. The system, and associated apparatuses and methods, may include or use sprockets, a sprocket drive device that is connected to at least one sprocket among the sprockets, a first continuous loop chain that is mounted on the sprockets, a second continuous loop chain that is mounted on the sprockets, and trays. Each tray includes a first end and a second end that includes a drain hole. The trays are attached to the first continuous loop chain and to the second continuous loop chain. The system also includes a fluid-dispensing device that is configured to dispense a fluid into a tray that is moved by the chains to a position adjacent to the fluid-dispensing device. The chains are configured to longitudinally tilt a tray downward towards the drain hole while the tray is near the position adjacent to the fluid-dispensing device.