A reinforced support strap and method of application on a joint provides lateral and medial support to a joint and limbs. The support strap comprises, in some embodiments, a resilient body portion having a generally elongated V-shape that encapsulates the joint and is manipulated through rotation or axial movement along the joint and limbs for an enhanced fit. The body portion comprises a base end, an open end, and a pair of termini. The body portion further includes a mount surface that overlays the joint, and an exterior surface. The mount surface adheres to the joint through the use of a fastening mechanism. A reinforcement member, having less resilience than the body portion, may integrates into the body portion through stitching, to provide enhanced stability.