Methods and apparatus to form a biometric based information communication system are described. In some examples, the biometric based information communication system comprises biomedical devices with sensing means, wherein the sensing means produces a biometric result. In some examples the biometric based information communication system may comprise a user device such as a smart phone paired in communication with the biomedical device. A biometric measurement result may trigger a communication of a biometric based information communication message. The biometric based information communication message may comprise an advertisement. In some examples, the advertisement may include a means to link to an electronic purchasing or e-procurement vehicle.
