A customizable fishing lure and kit is provided. The customizable fishing lure includes a body in the shape of an animal having at least a head portion and a tail portion. The present invention further includes a customizable portion that extends from a periphery of the body. The customizable portion is planar and therefore in the shape of a flat sheet. The customizable portion may surround at least one of the head portion and the tail portion of the body. The customizable portion is made of a cuttable material so that a user may cut out a unique appendage and create a customized lure.
