The dispenser can be used with air fresheners including a container (1) holding a perfuming liquid (2) and closed by means of a wooden cap (3), with the particularity that the said wooden cap (3) is provided with a central axial duct (4) of small diameter, communicating with a second transverse duct (5) provided in an upper semi-cylindrical extension (6) and passing through this transverse duct (5), the diffusing string or wick (7) being retained therein and impregnated in perfuming liquid (2) when the container (1) with the cap (3) coupled to the neck (1') is turned upside down.