There is provided an ultrasonic diagnosis apparatus capable of reducing an unnecessary signal component in a reception signal. A plurality of sign bits arranged in the channel direction are extracted from a plurality of element reception signals. A binarization circuit applies binarization processing to the plurality of sign bits to thereby generate a sign data array. An evaluation value computing unit computes an evaluation value (GSCF) based on a DC vicinity component contained in the sign data array on the frequency axis. This evaluation value is used to adjust the gain of the reception signal in a multiplier. With application of the binarization processing, excessive reduction of the reception signal can be prevented. Further, as the DC vicinity component is referenced, the side-lobe component can be appropriately reduced even if a certain degree of fluctuation exists in the main-lobe component.
