A disposable diaper comprising: a front region which is a front waist encircling section that has the center of the product length direction as a reference and which is closer to the center of the product length direction than a target region visible colored regions that are provided in the front region and a white region which is located closer to the wearer s skin than the front region and allows the color of the wearer s skin to show through at a specified proportion. When the colored regions are divided into first regions that are colored with a specified color in the PANTONE (registered trademark) color sample book and second regions that are colored with another color the area of the first regions is larger than the area of the second regions.
