A plant storage apparatus for higher retention of phytochemical content of a plant including a storage unit having an inner space for storing the plant, an ultraviolet (UV) unit provided to the storage unit and configured to emit UV light when the inner space is sealed, and a control unit configured to control operation of the UV unit such that the plant stored in the storage unit is irradiated with UV light to retain a higher phytochemical content than a plant not irradiated with UV light.