A urinary incontinence device for insertion in a urethra of a user. The device includes a non-absorbent body having an outer surface, the body having a leading end and a trailing end a removal mechanism having a first end attached to the body and a portion of the removal mechanism located outside the user a portion of the body having a generally bulbous shape for positioning within the urethra and providing a seal within the urethra preventing urinary leakage from the urethra and a coating applied to the outer surface of the body for engaging a wall of the urethra and securing the device within the urethra of the user. Another embodiment relates to a method of controlling urinary incontinence comprising: engaging an applicator with the body of the device and introducing into the urethra the device wherein the device is positioned in the users bulbar urethra.
