A multiple-lane fruit positioning apparatus, especially suitable for peaches, includes a fruit flight conveyor having fruit holding flights with a number of recesses provided with an opening through which a part of the fruit protrudes. Associated to the fruit flight conveyor is an orientation device including rotating transverse shafts carrying rigidly connected orienting elements. The transverse shafts travel on an operation plane (Pa) that is parallel to a working stroke plane (Pc) of a tape formed by the fruit holding flights in time with a tape of the fruit flight conveyor so that each orienting element, rotating jointly with each transverse shaft by which it is borne, is in the recess opening in contact with the fruit contained therein and moves the fruit until a plane containing the suture line of each fruit is positioned at right angles with the longitudinal direction, and the stalk cavity thereof faces downwardly.