The present invention is a swivel snap device to hold and assist in removing one or more fishing swivel snaps and lures that includes a plastic base with a planar surface, a pair of arms that includes a top arm and a bottom arm with an aperture disposed at each arms proximal end and a wire spring connector with a pair of extensions and a wire spring that provide a spring-loaded torque force to the extensions. The invention includes a pair of strong metal alloy v-groove ends that includes a v-shaped groove disposed on the v-groove end that are disposed on the distal end of each arm and a top surface that is disposed on the top of the top arm.