The present invention provides personal care formulations containing silicone modified polyolefins and having improved sensory feel, as well as being non-tacky and easily spreadable. The present invention also provides a method for treating body surfaces such as skin, hair, nails, etc., by applying the aforesaid personal care formulations externally to such a surface. The present invention also provides a method for improving the sensory feel of personal care formulations by including one or more silicone modified polyolefins in the formulations.
