A fishing hook setter to carry a fishing pole has a pole holder pivotally coupled to a base. A biasing member biases the pole holder between a raised set position, and a lowered fishing position. A trip mechanism is coupled between the base and the pole holder to hold the pole holder in the lowered fishing position and is engaged by a fishing line to release the pole holder. The trip mechanism has a trigger post affixed to the pole holder and a trigger pivotally coupled to the base and releasably engaging a distal free end of the trigger post. The trigger has a stop positioned in front of the distal free end of the trigger post and an armature oriented in a raised orientation in the cocked position of the trigger. The trigger can have a wheel coupled the distal free end of the trigger post.
