PROBLEM TO BE SOLVED: To provide a water-in-oil emulsion cosmetic that gives a cold sensation, excels in cosmetic durability and has excellent storage stability.SOLUTION: A water-in-oil emulsion cosmetic comprises following components: (a) alum and (b) a porous powder with a specific surface of 150 m2/g or more.SELECTED DRAWING: NoneCOPYRIGHT: (C)2017,JPO&INPIT【課題】冷感を感じさせ、高い化粧持ちと優れた保存安定性をもつ油中水型乳化化粧料の提供【解決手段】次の成分、(a)ミョウバン、(b)比表面積150m2/g以上の多孔質粉体を含有する油中水型乳化化粧料。【選択図】なし