A hand held massage device (10) comprising a handle (11) and an applicator head (12). The handle includes a press button (13) for operation and a display (14). The applicator head (12) has a medial narrowing (15) and is adapted to free wheel in a rolling action relative to the handle (11). The end (16) is rounded so that a user may deliver endwise vibration to a site to be treated in addition to the other therapeutic mode of operation involving rolling with the medial narrowing portion (15) in contact with the surface being treated.