This invention relates to a new and distinct day-neutral variety of strawberry plant called 'Irvine'. The variety has a chilling requirement lower than 'Selva'. It has a high yield and produces a large, firm fruit which is symmetrical and ranges from conic medium to flat and wedgy in shape. The variety is quite flexible in that it can be planted commercially or in the home garden and the fruit is recommended for the fresh market or for processing. The fruit of 'Irvine' is juicier and has a better flavor than 'Selva'.
