A particulate composition suitable for oral consumption comprising:a carrier phase which is a free flowing particulate phase comprising a poor or bitter tasting agent and a first particulate agent; anda retained phase comprising a second particulate agent, wherein the second particulate agent is or comprises a flavour agent and/or a taste-masking agent,and wherein the residence time in the mouth of the retained phase (R90: retained) is greater than the residence time in the mouth of the carrier phase (R90: carrier).