Provided are a floor material and a floor material product that can be manufactured at a low cost without forming in special shapes, and that, in addition to having moisture absorbance and cushioning properties, are suitable for pet hole-digging behavior. The present invention is configured so as to comprise crushed fragments 11 of broadleaf tree sheet pulp, and moreover is configured such that: both surfaces of the crushed fragments 11 have recesses and protrusions due to dents, cracking, etc.; the cross-section of the crushed fragments 11 are covered with pulp fibers projecting from the interior of the crushed fragments 11; the density of the floor material 1 is 0.03-0.06 g/cm3; and the crushed fragments 11 in the floor material 1 have a specified size distribution.
